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June 19, 2012 05:20 pm GMT
Companies and brands are always getting better at find ways to tempt people out of their money, and sometimes the siren call of those shiny new things are just too much to resist.Massachusetts-based ImpulseSave has been helping to combat those urges for a few months now by trying to make saving money as frictionless and as gratifying as buying something. Now that service is poised to reach a larger audience, as the company has just announced that ImpulseSave is exiting its long-running private beta.People have this hardwired response to gather things, and we want to use it for good, co-founder and CEO Phil Fremont-Smith said.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t7anYihoJuU/
ImpulseSave Wants To Make Saving Money A Habit, Opens Doors To The Public
Companies and brands are always getting better at find ways to tempt people out of their money, and sometimes the siren call of those shiny new things are just too much to resist.Massachusetts-based ImpulseSave has been helping to combat those urges for a few months now by trying to make saving money as frictionless and as gratifying as buying something. Now that service is poised to reach a larger audience, as the company has just announced that ImpulseSave is exiting its long-running private beta.People have this hardwired response to gather things, and we want to use it for good, co-founder and CEO Phil Fremont-Smith said.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t7anYihoJuU/
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