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June 17, 2012 04:47 pm GMT

Denmarks Iconfinder Snaps Up $1.5M To Take On Google And Shutterstock, Uses SVs AngelList To Find A Danish Backer

iconfinderAngelList has established itself as a go-to place for early-stage startups to connect with potential investors, and a recent deal underscores how its effect is not only limited to its home base of Silicon Valley. Iconfinder, a Copenhagen-based online marketplace that has been riding the mobile wave with a portal for icons to use iOS and Android apps (among other places), has recently raised $1.5 million in seed funding through the network -- ironically using it to connect with VF Venture, a Danish investor in its own backyard.The funding will be used to continue developing the company's main marketplace in competition against Google, stock photo sites like iStockphoto and Shutterstock and those working directly in the graphical icon space like itself, such asIconArchive.com and Iconspedia.com -- and towards its first steps to commercialize its already-substantial traffic: the site has seen 20 million searches since 2010, with a threefold increase in traffic over that time. It has 1.1 million registered users, who on average download 6 million icons monthly for commercial and non-commercial use.

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