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June 16, 2012 04:55 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/jJjUdYcrw7Y/award-winning-book-burning-hoa.html
Award-winning book-burning hoax saves Troy, MI libraries
The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/jJjUdYcrw7Y/award-winning-book-burning-hoa.html
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