The End of Facebook: What Will It Take to Kill the King of Social?

Facebook is culture. It's etiquette. It's inside our language and our love lives. And it changed us all in eight short years.

Our relationship with mainstream Facebook? It's complicated.

We love watching far-flung friends grow up before our eyes. We love sharing our accomplishments in pursuit of the life-affirming "Like." We hate fumbling through layers of privacy, maintaining relationships with people we dislike, and suffering the minutiae of life in the town square.

These notions will persist, since social media isn't going anywhere. But every great empire falls. As its forerunners did, Facebook will grow heavy under its own girth, decay from within, and collapse.

The q…
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