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June 13, 2012 10:46 pm GMT

Concerned About Brand Image, HTC Will Steer Clear From Making Low-End Phones

htcWith Android devices occupying nearly every niche, manufacturers are left with the odious problem of figuring how to give their products a fighting chance in a crowded market. Sometimes they lean on strange gimmicks -- Samsung's curious Galaxy Beam comes to mind here -- and sometimes they just try to tackle the low-end with cheap hardware.Though quite a few manufacturers opt for that second path, HTC is apparently having none of it. HTC CEO Peter Chou told the Wall Street Journal today that the company doesn't want to jeopardize their brand image by catering to the low-end of the smartphone market.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TIE35CAZJw4/

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