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May 28, 2012 04:45 pm GMT
EU Cookie legislation is now in force across Europe, but in a last minute change on Friday, the UK's information commissioner amended the way it will be implemented in the UK. It's now the case that sites will only have to obtain 'implied consent' from users not explicit consent. This is much friendlier for businesses but means the UK is now out of the step with the EU on privacy online and the transparency of cookies. In the middle of a recession, UK businesses probably won't lose too much sleep. This is a much more pragmatic approach and most websites have yet to even comply with the legislation. In this guest post, Mark Macdonald, of Skimlinks argues sites should still consider being up-front with users about their use of cookies.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rBypvIxWDM/
EU Privacy Directive: Why All The Fuss? Just Be Open With Users
EU Cookie legislation is now in force across Europe, but in a last minute change on Friday, the UK's information commissioner amended the way it will be implemented in the UK. It's now the case that sites will only have to obtain 'implied consent' from users not explicit consent. This is much friendlier for businesses but means the UK is now out of the step with the EU on privacy online and the transparency of cookies. In the middle of a recession, UK businesses probably won't lose too much sleep. This is a much more pragmatic approach and most websites have yet to even comply with the legislation. In this guest post, Mark Macdonald, of Skimlinks argues sites should still consider being up-front with users about their use of cookies.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rBypvIxWDM/
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