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May 23, 2012 05:00 pm GMT
TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platformVitruefor $300 million. [Update: A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] The acquisition will give Oracle a strong Facebook marketing platform to offer its enterprise clients as part of its social cloud suite of products and services.Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solutions for big companies trying to win Facebook fans and push out marketing messages to the news feed.Vitrue, according to a source, was on course for revenues of just under $100 million this year.TC understands there was a lot of potential acquirers interested. Several bidders approached the company but Oracle was the most aggressive.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xl1uuapBkgg/
Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million
TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platformVitruefor $300 million. [Update: A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] The acquisition will give Oracle a strong Facebook marketing platform to offer its enterprise clients as part of its social cloud suite of products and services.Vitrue had taken $33 million in funding over the years and grown to become one of the most popular solutions for big companies trying to win Facebook fans and push out marketing messages to the news feed.Vitrue, according to a source, was on course for revenues of just under $100 million this year.TC understands there was a lot of potential acquirers interested. Several bidders approached the company but Oracle was the most aggressive.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xl1uuapBkgg/
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