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May 22, 2012 08:16 pm GMT
If you are so inclined, it's pretty easy to criticize Business Insider the all caps headlines, the slideshows, and content that has been "aggregated" from other sites. (And yes, BI has some mean things to say about us too.) But in the course of of the Disrupt panel on new media, BI founder Henry Blodget offered several unapologetic explanations of why he and his writers do what they do.One idea that Blodget returned to a couple of times during the panel was that of "native storytelling forms." In other words, he said that whenever a new medium emerges, traditional media companies are always treating it as extension of what they're already doing, leading to a lot of "square pegs and round holes." BI, on the other hand, is trying to explore and build a business around a "new form of storytelling."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I6DuC-iRJYg/
Business Insiders Henry Blodget Defends Linkbait, Slideshows, And Aggregation
If you are so inclined, it's pretty easy to criticize Business Insider the all caps headlines, the slideshows, and content that has been "aggregated" from other sites. (And yes, BI has some mean things to say about us too.) But in the course of of the Disrupt panel on new media, BI founder Henry Blodget offered several unapologetic explanations of why he and his writers do what they do.One idea that Blodget returned to a couple of times during the panel was that of "native storytelling forms." In other words, he said that whenever a new medium emerges, traditional media companies are always treating it as extension of what they're already doing, leading to a lot of "square pegs and round holes." BI, on the other hand, is trying to explore and build a business around a "new form of storytelling."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I6DuC-iRJYg/
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