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May 21, 2012 08:04 pm GMT
Imgur has built a massive audience for the sometimes amusing, sometimes adorable images and memes that it hosts. Now it faces another challenge: Making money.With 2 billion monthly page views, advertising seems like an obvious business plan. The problem, says CEO Alan Schaaf, is that "the Imgur audience has always hated ads." So yes, the company runs a banner ad on each page, but the audience probably sees it as a necessary evil. They probably won't be happy with a second ad, Schaaf says, so a different approach was needed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eBM18aA8SZg/
Imgur Partners With Brisk And Scumbag Steve For Meme-ified Ads
Imgur has built a massive audience for the sometimes amusing, sometimes adorable images and memes that it hosts. Now it faces another challenge: Making money.With 2 billion monthly page views, advertising seems like an obvious business plan. The problem, says CEO Alan Schaaf, is that "the Imgur audience has always hated ads." So yes, the company runs a banner ad on each page, but the audience probably sees it as a necessary evil. They probably won't be happy with a second ad, Schaaf says, so a different approach was needed.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eBM18aA8SZg/
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