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May 10, 2012 05:57 pm GMT
It's easy to miss the launch of the latest movies. You get a week of marketing and by the time you've figured out if you want to see it or not, it's moved off the theatre and you're waiting for the DVD release. Most movie marketing dollars are spent in these first few days. So MoviePilot, launched out of Berlin, brings upcoming films to fans based on their taste, turning the marketing model on its head and making better use of budgets. It focuses solely on upcoming movie projects and TV shows so that fans are less likely to miss new releases. This gives them a place to gather often long before official homepages are created, finding the right film for its natural audience and the right audience for a film.Today it's sealed a $7 million Series B financing, led by leading venture capital firm DFJ Esprit, and continued participation from existing VC funds T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. This will be used to expand in the US and develop the platform.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_-aORsqBzrA/
MoviePilot Seals $7M Series B Funding Led By DFJ Esprit
It's easy to miss the launch of the latest movies. You get a week of marketing and by the time you've figured out if you want to see it or not, it's moved off the theatre and you're waiting for the DVD release. Most movie marketing dollars are spent in these first few days. So MoviePilot, launched out of Berlin, brings upcoming films to fans based on their taste, turning the marketing model on its head and making better use of budgets. It focuses solely on upcoming movie projects and TV shows so that fans are less likely to miss new releases. This gives them a place to gather often long before official homepages are created, finding the right film for its natural audience and the right audience for a film.Today it's sealed a $7 million Series B financing, led by leading venture capital firm DFJ Esprit, and continued participation from existing VC funds T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. This will be used to expand in the US and develop the platform.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_-aORsqBzrA/
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