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May 8, 2012 02:34 am GMT
No, Facebook news reader apps aren't declining becauseusers suddenly got fed up with auto-sharing. The user loss is likely due to "trending articles", a new way of surfacing recently read articles in the news feed that Facebook is testing. Previously, Facebook had been driving huge numbers of installs and re-engagements to news reader apps with a "recently read articles" box that would often appear at the top of the news feed. But in mid-April following a massive reader app user count spike it replaced this with a redesigned "trending articles" box that shows fewer articles, and that seems to appear less prominently. Leveling off from the spike and reduced traffic from "trending articles" is to blame for the perceived decline.What the these user countfluctuationsreally mean is that Facebook is in firm control of what apps and content types receive traffic from its news feed. It can dial up and down the presence of anything, be that photos, games, news readers, or most recently Open Graph video apps like Viddy and SocialCam. This should signal toentrepreneursand VCs that you can't build a type of product, or invest in one, just because it's doing well on Facebook right now.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FHa6kPRrhCg/
Decline Of Reader Apps Likely Due To News Feed Changes, Shows Facebook Controls The Traffic Faucet
No, Facebook news reader apps aren't declining becauseusers suddenly got fed up with auto-sharing. The user loss is likely due to "trending articles", a new way of surfacing recently read articles in the news feed that Facebook is testing. Previously, Facebook had been driving huge numbers of installs and re-engagements to news reader apps with a "recently read articles" box that would often appear at the top of the news feed. But in mid-April following a massive reader app user count spike it replaced this with a redesigned "trending articles" box that shows fewer articles, and that seems to appear less prominently. Leveling off from the spike and reduced traffic from "trending articles" is to blame for the perceived decline.What the these user countfluctuationsreally mean is that Facebook is in firm control of what apps and content types receive traffic from its news feed. It can dial up and down the presence of anything, be that photos, games, news readers, or most recently Open Graph video apps like Viddy and SocialCam. This should signal toentrepreneursand VCs that you can't build a type of product, or invest in one, just because it's doing well on Facebook right now.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FHa6kPRrhCg/
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