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May 8, 2012 06:05 pm

The Avengers: Why Pirates Failed To Prevent a Box Office Record


TheGift73 sends this excerpt from TorrentFreak:"Despite the widespread availability of pirated releases, The Avengers just scored a record-breaking $200 million opening weekend at the box office. While some are baffled to see that piracy failed to crush the movie's profits, it's really not that surprising. Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage. ... Of all the people who downloaded a pirate copy of the film about 20% came from the U.S. This means that roughly 100,000 Americans have downloaded a copy online through BitTorrent. Now, IF all these people bought a movie ticket instead then box office revenue would be just 0.5% higher. Not much of an impact, and even less when you consider that these 'pirates' do not all count as a lost sale."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/t7NPQcbPIMU/the-avengers-why-pirates-failed-to-prevent-a-box-office-record

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