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April 27, 2012 09:10 pm GMT
Just watching TV without also using a tablet or smartphone at the same time seems to be on its way out. Earlier this month, Nielsen launched the first part of its report on primetime TV viewers in the U.S. and today, the analytics company is taking a deeper dive into the demographics of those who simultaneously watch TV and use their tablets. According to Nielsen, 45% of tablet owners watch TV and use their tablet together at least once a day. A whopping 69% say they do so at least several times a week and only 12% say they never do this.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1NsZchefj34/
Report: 69% Of Tablet Owners Watch TV And Surf The Web Simultaneously
Just watching TV without also using a tablet or smartphone at the same time seems to be on its way out. Earlier this month, Nielsen launched the first part of its report on primetime TV viewers in the U.S. and today, the analytics company is taking a deeper dive into the demographics of those who simultaneously watch TV and use their tablets. According to Nielsen, 45% of tablet owners watch TV and use their tablet together at least once a day. A whopping 69% say they do so at least several times a week and only 12% say they never do this.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1NsZchefj34/
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