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April 10, 2012 08:40 pm GMT
It's no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What's interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen's Global Trust in Advertising Survey shows just how dramatic this decline is: while 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/g6q1dL9y1q8/
Survey: Trust In Online Ads Grows, While Trust in Print and TV Ads Drops
It's no secret that most of us put more stock in the recommendations we get from friends than traditional forms of advertising. What's interesting, though, is that while most consumers also increasingly trust online reviews and ads, trust in paid advertising on television, magazines and newspapers has been declining pretty rapidly. The latest data from Nielsen's Global Trust in Advertising Survey shows just how dramatic this decline is: while 92% of consumers say they trust word-of-mouth recommendations, less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/g6q1dL9y1q8/
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