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April 3, 2012 05:14 am GMT
If your company shows up in both the organic and paid search results of a given search term, is that a good thing? Or a waste of money? That's something that Google itself has been researching, and today, SEO service BrightEdge took a closer look at one advertiser's approach for balancing search strategies.Specifically, it released a case study about how hotel marketing agency HeBS Digital used integrated tools from both BrightEdge and Adobe to manage organic and paid search results for Loews Hotels. The strategy supposedly paid off in a 63 percent increase in revenue from online room bookings and 44 percent ROI increase on targeted keywords.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dDSgcNX0agY/
BrightEdge: Heres How To Make Paid And Organic Search Work Together
If your company shows up in both the organic and paid search results of a given search term, is that a good thing? Or a waste of money? That's something that Google itself has been researching, and today, SEO service BrightEdge took a closer look at one advertiser's approach for balancing search strategies.Specifically, it released a case study about how hotel marketing agency HeBS Digital used integrated tools from both BrightEdge and Adobe to manage organic and paid search results for Loews Hotels. The strategy supposedly paid off in a 63 percent increase in revenue from online room bookings and 44 percent ROI increase on targeted keywords.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dDSgcNX0agY/
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