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March 30, 2012 05:08 pm GMT

Plukka Founder Joanne Ooi On Merging Manufacturing And Group Buying

Screen shot 2012-03-30 at 9.20.41 AMWe've seen a lot of group buying services cross the home page here at TechCrunch, and almost all of them have one thing in common: they sell you the stuff that has been marked down, and couldn't be sold at the time intended. But a new startup called Plukka, an e-commerce site focused on high-end designer jewelry, is going in an entirely different direction when it comes to group buying. I had the opportunity to sit down with founder Joanne Ooi, who stressed that the most important part of the Plukka equation is something she refers to as "just-in-time" manufacturing.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8FAVIkZes5A/

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