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March 22, 2012 05:03 pm GMT
When Kim first broke the news that Zynga was in talks to buy Draw Something developer OMGPOP, she noted that one other suitor was the Japanese social gaming giant GREE, which had already made a name for itself in buying U.S. gaming companies, picking up OpenFeint in April 2011 for $104 million.Now that Zynga has, in fact, bought OMGPOP, where does that leave GREE? In a partnership with a local player, the advertising giant Dentsu. Announced just today, GREE says Dentsu will help promote its games, acquire content and potentially make other investments.It's telling that the announcement came less than 24 hours after Zynga confirmed its purchase of OMGPOP, a deal thought to be in the region of $210 million. It shows just how heated the competition is among social gaming companies right now for content and mindshare among users and investors.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rLgKV8QCByE/
GREE May Have Missed OMGPOP, But It Has Another Way To Expand: A Deal With Ad Giant Dentsu
When Kim first broke the news that Zynga was in talks to buy Draw Something developer OMGPOP, she noted that one other suitor was the Japanese social gaming giant GREE, which had already made a name for itself in buying U.S. gaming companies, picking up OpenFeint in April 2011 for $104 million.Now that Zynga has, in fact, bought OMGPOP, where does that leave GREE? In a partnership with a local player, the advertising giant Dentsu. Announced just today, GREE says Dentsu will help promote its games, acquire content and potentially make other investments.It's telling that the announcement came less than 24 hours after Zynga confirmed its purchase of OMGPOP, a deal thought to be in the region of $210 million. It shows just how heated the competition is among social gaming companies right now for content and mindshare among users and investors.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rLgKV8QCByE/
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