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March 12, 2012 02:00 pm GMT

Crush Your March Madness Pool (And Win $100K) With numberFire

bracket_moreinfo copyMarch Madness is about to start, and for many friends and co-workers, that means it's betting time. This year, however, RRE Ventures-backed startup numberFire wants you to make those bets based on real data and math.The company just launched a new Facebook app called the March Radness Challenge. The problem, says CEO Nik Bonaddio, is that most people have no idea who's going to win each game in the basketball tournament. That's where numberFire comes in, bringing what Bonaddio calls a "MoneyBall-ish" approach to sports: "The data is there, so let's use math and the power of big data/distributed computing to unlock the secrets of what's actually going on, and then use that to understand what will happen next."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CoTMlBHnFLw/

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