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March 5, 2012 10:33 am GMT

Targeting Merchants, Square Debuts Register iPad App And Analytics; Now Processing $4B In Payments Per Year

attachment (768768)As we reported earlier this year, mobile payments company Square revealed that it was planning to add a number of new operational capabilities and data analysis to the register, including in-depth analytics. Tonight, Square is debuting this functionality in the form of a new iPad app. The app aims to replicate the actual experience of a register, similar to Square's existing iPad app. But this new, free app, called Square Register, comes as a more full-fledged point of sale offering. You can access the app here. The app has a completely new UI, and a better integration with Card Case, which is Square's consumer-facing loyalty, payments and merchant-discovery app. For example, merchants can publish their business' profile to the Card Case directory so customers can find them as they explore a given city. The app also includes customer notifications, so merchants know when regulars and new customers arrive at their store using Card Case.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wvW0kbaUTQo/

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