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February 28, 2012 09:44 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m08tUsU4Y8U/
To Meme or Not to Meme, That is the (Startup) Question
Smart B2B companies have long known that winning big was predicated on redefining the rules of competition to your advantage over incumbent vendors. A more difficult question is whether you want to own a meme. In other words, do you want to define a new categorical term. Microsoft did that to great effect when they created the office suite category. More recently, Salesforce.com did a similar thing becoming the de facto player one thinks of when they think of cloud computing. It's a very high risk, high return strategy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m08tUsU4Y8U/
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