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February 28, 2012 06:00 pm GMT
Whenever I hear brands talking about advertising on social networks, one of the most common questions is, "Well, what's the actual return?" Now a startup called GraphScience says it has turned measuring and optimizing that return into, well, a science.The company is officially launching today, but it's one of those startups that has been in stealth mode for a ridiculously long period of time. GraphScience was founded in 2010, and launched many of its services in 2011. And the company already counts jewelry site Ice and fashion site HauteLook among its customers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YoWy4zAMPoo/
GraphScience Promises To Turn Facebook Commerce Into A Moneymaker
Whenever I hear brands talking about advertising on social networks, one of the most common questions is, "Well, what's the actual return?" Now a startup called GraphScience says it has turned measuring and optimizing that return into, well, a science.The company is officially launching today, but it's one of those startups that has been in stealth mode for a ridiculously long period of time. GraphScience was founded in 2010, and launched many of its services in 2011. And the company already counts jewelry site Ice and fashion site HauteLook among its customers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YoWy4zAMPoo/
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