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February 27, 2012 06:45 pm GMT

Payvment Leverages Social Data To Help Merchants Optimize Sales On Facebook

payvmentPayvment, a startup that allows anyone to create and operate a retail storefront on Facebook, is debuting a new feature today that allows merchants to monitor key social commerce metrics to help drive sales.Payvments Facebook App, which in November of 2009, lets anyone create a retail store on the social network. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under storefront. The company also offers a virtual shopping mall of all of its storefronts on Facebook.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n5icCJUZRkM/

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