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February 10, 2012 01:04 am GMT

Music Labels Joint Venture, VEVO, Shows Pirated NFL Game At Sundance

vevoriaa2Over the last decade the major music labels and their trade organization, the Recording Industry Association of America have established a repeated pattern of attacking consumers in the name of squelching illegal file-sharing. Piracy, they claim, has been the industrys undoing, accounting for an over 50% drop in sales since 1999 (the industry likes to discount the impact of legal per-song music downloads via services like iTunes, and the myriad other changes facilitated by the rise of high-speed Internet connections).Their efforts to combat piracy are often draconian: threatening tens of thousands of people with lawsuits claiming obscenely high damages; attempting to coordinate their threats with consumers ISPs; and, most recently, supporting legislation like SOPA and PIPA that would undermine the fabric of the Internet. Hell, Universal once pulled down a 30 second YouTube video of a dancing baby because the baby had the audacity to dance to a Prince song.Which is why my jaw dropped when I saw that VEVO, a property jointly owned by some of the biggest record labels in the world, was showing a pirated stream of an ESPN football game at its Sundance PowerStation venue last month on no fewer than two televisions, and a pair of laptops.

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