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February 1, 2012 06:45 pm GMT
Nothing is made in this country anymore. In terms of actual manufacturing, America is increasingly at a disadvantage. The logic of the global economy moves jobs overseas. Get used to it, we are told. Well, Bayard Winthrop thinks the conventional wisdom is wrong. He wants to bring manufacturing back to America, in the apparel industry, no less! His clothing startup, American Giant (gotta love the name), launches today.American Giant is starting small, with a line of basic sweatshirts made in Brisbane, CA. American Giant doesn't have any stores. It sells its sweatshirts only on the web, and soon will expand to other men's basics such as T-shirts, polos, and button-downs. While the cost of materials and labor would be cheaper in Asia, a much bigger portion of the cost of a shirt is distribution.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q_GAFy97_cU/
The Birth Of An American GiantBasic Clothing Sold On The Web
Nothing is made in this country anymore. In terms of actual manufacturing, America is increasingly at a disadvantage. The logic of the global economy moves jobs overseas. Get used to it, we are told. Well, Bayard Winthrop thinks the conventional wisdom is wrong. He wants to bring manufacturing back to America, in the apparel industry, no less! His clothing startup, American Giant (gotta love the name), launches today.American Giant is starting small, with a line of basic sweatshirts made in Brisbane, CA. American Giant doesn't have any stores. It sells its sweatshirts only on the web, and soon will expand to other men's basics such as T-shirts, polos, and button-downs. While the cost of materials and labor would be cheaper in Asia, a much bigger portion of the cost of a shirt is distribution. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Q_GAFy97_cU/
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