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January 19, 2012 05:32 am GMT

From Edu To Non-Profits, YouTube Aims To Walk The Path To Good

85271v2-max-250x250YouTube may be best known for its viral sensations, lawn gnomes, and feline shenanigans, but the site's massive collection of content has given rise to plenty of more benevolent and, some might say important trends.Like helping non-profits including charity:water harness the power of video to connect to millions of viewers. And serving up lectures from major universities, opening the doors of learning to remote villages hundreds of miles away from the nearest school. In short, YouTube has done a lot of good so far. And it's hoping to do a lot more.Hunter Walk, a long-time Director of Product Management at Google who has steered YouTube's product side for years, recently decided that he wanted to spearhead YouTube's social good efforts. Granted, the role he wanted didn't exactly exist yet, but he managed to convince YouTube chief Salar Kamangar to let him create it.Walks's new, self-appointed mission: Bake 'good' into any part of YouTube he can.

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