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December 23, 2011 08:39 am GMT
One upon a time, Facebook game companies like Zynga fattened up their user counts thanks to viral distribution to non-gamers through the news feed. Facebook later curtailed this channel, forcing developers to concentrate paid marketing and true word of mouth to grow. A new boom period could be coming, this time for mobile developers, as Facebook announced today that it is testing game stories in the mobile news feed. This could attract devs to its recently launched HTML5 mobile gaming platform with bait of reaching hundreds of millions of daily active Facebook mobile users.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_mJ_zG45SDI/
Facebook Opens Mobile News Feed As Viral Channel For Games
One upon a time, Facebook game companies like Zynga fattened up their user counts thanks to viral distribution to non-gamers through the news feed. Facebook later curtailed this channel, forcing developers to concentrate paid marketing and true word of mouth to grow. A new boom period could be coming, this time for mobile developers, as Facebook announced today that it is testing game stories in the mobile news feed. This could attract devs to its recently launched HTML5 mobile gaming platform with bait of reaching hundreds of millions of daily active Facebook mobile users.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_mJ_zG45SDI/
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