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December 7, 2011 04:32 am GMT
It may still be a feature phone world, and mobile payments are a work in progress, but the big movers in the space are happy to be the guinea pigs, knowing it will pay off down the line. Starbucks has been doing the mobile payment thing for a good two years now, and the app has grown from a simple gift card frontend for the iPhone to a more versatile product, and gone from select locations to over 9000.Their mobile app payments total 26 million now, accelerating to a current rate of around 3 million per month. It has to be pointed out that the payment count growth isn't quite in line with the geographic and location growth, but that's expected, since the geographic expansion is a prerequisite for customer participation. That people want to use the system is clear: but will Starbucks continue as a lone-wolf payment brand or align itself with a more universal payment system like Google Wallet?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LQwz--Y7Fiw/
Starbucks Mobile App Does Good Business, But When Will They Double Down?
It may still be a feature phone world, and mobile payments are a work in progress, but the big movers in the space are happy to be the guinea pigs, knowing it will pay off down the line. Starbucks has been doing the mobile payment thing for a good two years now, and the app has grown from a simple gift card frontend for the iPhone to a more versatile product, and gone from select locations to over 9000.Their mobile app payments total 26 million now, accelerating to a current rate of around 3 million per month. It has to be pointed out that the payment count growth isn't quite in line with the geographic and location growth, but that's expected, since the geographic expansion is a prerequisite for customer participation. That people want to use the system is clear: but will Starbucks continue as a lone-wolf payment brand or align itself with a more universal payment system like Google Wallet?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LQwz--Y7Fiw/
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