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November 30, 2011 05:59 pm GMT

Salesforce Debuts The New Radian6-Powered Social Marketing And Monitoring Cloud

radian6Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world's largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS use the service to monitor, analyze and engage in hundreds of millions of social media conversations. But until now, Salesforce has not integrated Radian6 into its suite of cloud-based products. Today, the CRM giant is unveiling the new Radian6-powered social marketing and monitoring cloud.Salesforce says the social marketing cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. The Social Marketing Cloud, says the company, will help social enterprises transform the massive volume of social media conversations into meaningful engagements.

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