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November 29, 2011 02:37 am GMT
The European Commission is going after web companies over their failures to explain how their ad targeting systems work. But it's not hitting the bulls-eye, because it's confusing targeting with data protection, which are not quite the same issue.The commission, for all of its good goals, has some explaining left to do.So does its big target, Facebook.In a sensationalistic article today that claims "Facebook faces a crackdown on selling users' secrets to advertisers," The Telegraph reveals that it and the European Commission only sort of understand how Facebook works.Commission vice president Viviane Reding proclaims that "I call on service providers especially social media sites to be more transparent about how they operate," ina quote provided to the paper."Users must know what data is collected and further processed (and) for what purposes."That's a real issue, and something that Facebook could solve on its own.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AM7bJRvTH7k/
Ad Targeting Both Facebook And The European Commission Have Explaining Left To Do
The European Commission is going after web companies over their failures to explain how their ad targeting systems work. But it's not hitting the bulls-eye, because it's confusing targeting with data protection, which are not quite the same issue.The commission, for all of its good goals, has some explaining left to do.So does its big target, Facebook.In a sensationalistic article today that claims "Facebook faces a crackdown on selling users' secrets to advertisers," The Telegraph reveals that it and the European Commission only sort of understand how Facebook works.Commission vice president Viviane Reding proclaims that "I call on service providers especially social media sites to be more transparent about how they operate," ina quote provided to the paper."Users must know what data is collected and further processed (and) for what purposes."That's a real issue, and something that Facebook could solve on its own.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AM7bJRvTH7k/
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