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November 27, 2011 02:48 am GMT
On Thanksgiving, Pinterests co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later.Some startups go crazy with hype and users right after launch. And some dont. I dont know the founders, but I thought Id take apart Pinterests story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success. On the contrary, its growth was surprisingly modest after Turkey Day 2009.Take a look at Pinterests one-year traffic on Compete from Oct 2010 to Oct 2011, which is the picture in this post, and shows Pinterest rising from 40,000 to 3.2 million monthly unique visitors. I took both ends of this chart and estimated monthly compounded growth over Pinterests lifetime, then interpolated the curve using constant growth and put the results in this Google Spreadsheet.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RsUM1SigUVw/
How to Make Your Startup Go Viral The Pinterest Way
On Thanksgiving, Pinterests co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later.Some startups go crazy with hype and users right after launch. And some dont. I dont know the founders, but I thought Id take apart Pinterests story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success. On the contrary, its growth was surprisingly modest after Turkey Day 2009.Take a look at Pinterests one-year traffic on Compete from Oct 2010 to Oct 2011, which is the picture in this post, and shows Pinterest rising from 40,000 to 3.2 million monthly unique visitors. I took both ends of this chart and estimated monthly compounded growth over Pinterests lifetime, then interpolated the curve using constant growth and put the results in this Google Spreadsheet.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RsUM1SigUVw/
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