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November 23, 2011 03:21 am GMT
Online pinboard Pinterest is the new hotness. VCs are piling in because it is growing like crazy. How crazy? According to comScore, Pinterest generated 421 million pageviews in the U.S. in October, up 2,000 percent since June when it was at an estimated 20 million. Pinterest, which is still in an invite-only beta, has already surpassed the U.S. pageviews of much more established sites such as Etsy (which grew a healthy 47 percent since June to 348 million pageviews in October). I am comparing Pinterest to Etsy because, while one is an ecommerce marketplace and the other is more of a crowdsourced catalog, they both seem to appeal to the same types of peoplemostly women interested in design, fashion, and quality products that are not mainstream. Also, from what I can tell anecdotally, Etsy items are very popular on Pinterest.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GwbAArWhOx8/
Pinterest Is Now Pulling In More Pageviews Than Etsy; Grew 2,000% Since June
Online pinboard Pinterest is the new hotness. VCs are piling in because it is growing like crazy. How crazy? According to comScore, Pinterest generated 421 million pageviews in the U.S. in October, up 2,000 percent since June when it was at an estimated 20 million. Pinterest, which is still in an invite-only beta, has already surpassed the U.S. pageviews of much more established sites such as Etsy (which grew a healthy 47 percent since June to 348 million pageviews in October). I am comparing Pinterest to Etsy because, while one is an ecommerce marketplace and the other is more of a crowdsourced catalog, they both seem to appeal to the same types of peoplemostly women interested in design, fashion, and quality products that are not mainstream. Also, from what I can tell anecdotally, Etsy items are very popular on Pinterest.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GwbAArWhOx8/
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