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November 19, 2011 12:51 am GMT
The newspaper industry is struggling to make ends meet. Mobile could be the solution, but the Apple App Store comes with a 30% tax on the subscriptions that established news outlets depend on. To buck Apple's tax, London paper Financial Times decided to launch as a HTML5 mobile web app rather than a native app. Now it has proven the HTML5 model can work for news. Today Financial Timesannounced it has hit 1 million registered users who account for 20% of the outlet's online page views, and 15% of new digital consumer subscriptions.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LqxDvH4hbA4/
Financial Times Hits 1M Users On HTML5 Site That Dodges Apples Tax
The newspaper industry is struggling to make ends meet. Mobile could be the solution, but the Apple App Store comes with a 30% tax on the subscriptions that established news outlets depend on. To buck Apple's tax, London paper Financial Times decided to launch as a HTML5 mobile web app rather than a native app. Now it has proven the HTML5 model can work for news. Today Financial Timesannounced it has hit 1 million registered users who account for 20% of the outlet's online page views, and 15% of new digital consumer subscriptions.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LqxDvH4hbA4/
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