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November 16, 2011 05:29 pm GMT
Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, has raised $50 million in new financing led by Battery Ventures with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating in the round. This brings Marketo's total funding to $107 million. The valuation in the round was not disclosed but CEO Phil Fernandez tells us its a 'healthy valuation.'Marketo aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits. The company's software helps businesses create everything from email campaigns to other online and social channels, and then tracks the effectiveness of each one from a dashboard. And Marketo will measure the impact of each campaign and program in real-time including email volumes and leads generated, so users can see which campaign is successful and tweak accordingly.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kzWW643WwUc/
Eyeing An IPO In 2012, Sales And Marketing Software Developer Marketo Raises $50M
Marketo, a company that provides an on-demand marketing software that allows businesses to optimize their sales and marketing efforts, has raised $50 million in new financing led by Battery Ventures with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating in the round. This brings Marketo's total funding to $107 million. The valuation in the round was not disclosed but CEO Phil Fernandez tells us its a 'healthy valuation.'Marketo aims to help businesses create revenue via channels like e-mail, lead generation, and optimization of site visits. The company's software helps businesses create everything from email campaigns to other online and social channels, and then tracks the effectiveness of each one from a dashboard. And Marketo will measure the impact of each campaign and program in real-time including email volumes and leads generated, so users can see which campaign is successful and tweak accordingly.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kzWW643WwUc/
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