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November 8, 2011 09:58 pm GMT
Here's some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual "Video State of the Industry Survey" by Adap.tv and Digiday.For advertisers that didn't purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012. Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending. While some have feared online video might start replacing TV ad spending, the report claims television ad budgets, especially for cable, are safe for now. A majority of advertisers say online video ads are a direct compliment to TV, not a replacement for TV ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tFrCex1ptFo/
Online Video Ad Budgets Expected To Rise Sharply In 2012
Here's some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual "Video State of the Industry Survey" by Adap.tv and Digiday.For advertisers that didn't purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012. Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending. While some have feared online video might start replacing TV ad spending, the report claims television ad budgets, especially for cable, are safe for now. A majority of advertisers say online video ads are a direct compliment to TV, not a replacement for TV ads.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tFrCex1ptFo/
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