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October 18, 2011 02:46 pm PDT

The Willat Effect - hedonic change caused by side-by-side comparison of similar things

After just having read Seth Roberts' blog post about The Willat Effect (the hedonic change caused by side-by-side comparison of similar things), it was interesting to see Xeni's post about the side-by-side comparison of video shot with the iPhone 4S vs the Canon 5d MKII. I discovered the Willat Effect when my friend Carl Willat [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/7DwnnjNWTz0/the-willat-effect-hedonic-change-caused-by-side-by-side-comparison-of-similar-things.htm

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