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October 3, 2011 07:45 pm PDT

No, you're not in love with your iPhone

The New York Times has an op-ed out today, which claims that fMRI studies show that, when people are exposed to a pretty, shiny, ringing iPhone, the experience lights up the part of their brains that signifies a deep, compassionate love for something. iPhones trigger the same brain activity that your parents and loved ones [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/zFr0tNnIzXc/no-youre-not-in-love-with-your-iphone.html

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