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October 3, 2011 07:15 pm GMT
New direct-deal advertising marketplace Chartboost launches today, allowing mobile game developers to use cross-promotion techniques to increase the size of their game's user base, and therefore, its revenues. The company was created by former Tapulous employees, Maria Alegre, now Chartboost CEO, and Sean Fannan, CTO.After Disney's acquisition of Tapulous, the Chartboost founders decided to help start a platform to give other game publishers the same ability to maximize their distribution power, something that they felt was Tapulous' most valuable asset.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S4X9EIwSiRs/
Chartboost Launches New Direct-Deal Marketplace For Mobile Game Publishers
New direct-deal advertising marketplace Chartboost launches today, allowing mobile game developers to use cross-promotion techniques to increase the size of their game's user base, and therefore, its revenues. The company was created by former Tapulous employees, Maria Alegre, now Chartboost CEO, and Sean Fannan, CTO.After Disney's acquisition of Tapulous, the Chartboost founders decided to help start a platform to give other game publishers the same ability to maximize their distribution power, something that they felt was Tapulous' most valuable asset.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S4X9EIwSiRs/
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