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September 23, 2011 12:21 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/PAs81V2K_4w/testing-the-ikea-effect-why-do-we-value-things-we-assemble-more-highly-than-premades.htm
Testing "the Ikea effect " why do we value things we assemble more highly than premades?
"When labor leads to love," a paper in the Journal of Consumer Psychology experimentally tests "the Ikea effect" that leads to people valuing things that they assemble, customize or build themselves more highly than premade, finished goods. We've all heard … Continue reading
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/PAs81V2K_4w/testing-the-ikea-effect-why-do-we-value-things-we-assemble-more-highly-than-premades.htm
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