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September 23, 2011 01:45 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kCqWByJRoXk/
Millennial: Android Mobile Ad Impressions Up 48 Percent, iOS Remains Flat
Mobile ad network Millennial Media, is releasing its monthly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world. In August, Millennial actually combined connected devices and smartphones when breaking out the OS impression share. That's significant because iOS and Android share can include tablets into factoring presence on the network. And last month, Android was in the top spot with a 54% share, while iOS was in second with a 28% share. Rim followed with 13% share.In terms of growth, Android impressions (including both phones and tablets) grew 48% month-over-month globally. iOS impressions were relatively flat month-over-month, and interestingly Windows Phone 7 impressions saw major growth and increased 48% month-over-month.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kCqWByJRoXk/
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