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September 17, 2011 07:05 pm GMT

Search Wars? Just Wait For The Social Wars.

star wars luke-vaderJust as Google combined its superior economic model with a simple, fast and better set of results to fight its way into search and gain share through publishers, its extraordinarily likely that well see the same battle break out in distributed social. And once again, publishers will be the big winners as Facebook, Twitter and Google all vie to win the war.Its too early to call the winner here. Facebook has strong network effects and a healthy lead in distributed social in 2011. In 2000, in contrast, there was no clear leader in search.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/x3AZeBQuNk0/

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