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September 2, 2011 01:01 am GMT

Starz Ends Renewal Negotiations With Netflix; Will Cease Content Distribution In 2012

STARZStarz and Netflix have been embroiled in negotiations over the network's premium movie content. For the past year, the Liberty Media-owned Starz has had ongoing discussions over the terms of the agreement, which is set to expire in February 2012. The LA Times reported earlier this year that a renewal would cost Netflix more than $200 million per year. And today, Starz issued a statement stating that renewal discussions with Netflix have ended and the network would be removing its content from the Netflix library once the agreement ends next year.From the release: Starz Entertainment has ended contract renewal negotiations with Netflix. When the agreement expires on February 28, 2012, Starz will cease to distribute its content on the Netflix streaming platform. This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content. With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business.

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