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August 17, 2011 06:11 pm GMT
According to a new report from location-based media company JiWire, 53% of the "on-the-go" U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals.In the group of mobile consumers under the age of 34, the percentage is even greater: 60% are willing to trade their location for information. And in the U.K., it's higher still, with 69% open to sharing their location.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L7eFf5ezic0/
Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals
According to a new report from location-based media company JiWire, 53% of the "on-the-go" U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals.In the group of mobile consumers under the age of 34, the percentage is even greater: 60% are willing to trade their location for information. And in the U.K., it's higher still, with 69% open to sharing their location.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/L7eFf5ezic0/
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