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August 17, 2011 12:47 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/vdRME8nounc/criticism-of-a-brand-lowers-the-self-esteem-of-its-adherents.html
Criticism of a brand lowers the self-esteem of its adherents
In "The effects of self-brand connections on responses to brand failure: A new look at the consumer""brand relationship," a paper to be published in the Journal of Consumer Psychology, researchers from Hong Kong Baptist University, U Illinois, and Villanova School … Continue reading
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/vdRME8nounc/criticism-of-a-brand-lowers-the-self-esteem-of-its-adherents.html
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