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August 4, 2011 12:05 am GMT
Web measurement firm Comscore has acquired online ad verification service Adxpose for $22 million. Originally founded as Mpire in 2005, the Seattle-based startup switched from a widget advertising platform called WidgetBucks to an ad campaign measurement tool last year when it recapitalized with a $3 million infusion from DFJ and Ignition Partners. The $22 million purchase price is roughly equal to the $22.8 million total amount of venture capital poured into the company since 2005 (although, with the recap, somebody made money).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mRZY_kGyfyg/
ComScore Picks Up Adxpose For $22 Million
Web measurement firm Comscore has acquired online ad verification service Adxpose for $22 million. Originally founded as Mpire in 2005, the Seattle-based startup switched from a widget advertising platform called WidgetBucks to an ad campaign measurement tool last year when it recapitalized with a $3 million infusion from DFJ and Ignition Partners. The $22 million purchase price is roughly equal to the $22.8 million total amount of venture capital poured into the company since 2005 (although, with the recap, somebody made money).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mRZY_kGyfyg/
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