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July 7, 2011 03:11 pm GMT
Original Link: http://vandelaydesign.com/blog/business/freebies/
Designers Using Freebies to Grow Their Business
With so much competition out there, freelance designers are always looking for new ways to stand out from the crowd. Some designers have used free resources to build their reputation. While it may seem counterproductive to give away resources that you have created, therecan be significant benefits that make it worth your time. In this post we'll take a look at 7 examples where giving away freebieshas been beneficial to thebusiness and career of designers.Free resources likePhotoshop brushes, textures, vectors, icons, and PSD files are in high demand because they can help designers to save time and create impressive results. Those who provide the free resources can also benefit from this interest even though they are not charging anything for the resources. The designer can benefit from added exposure and name recognition, from traffic to their site or blog (and possibly increased ad sales), and from the opportunity to promote their other products and services to these new visitors.Let's take a look at some specific examples of designers who have helped the design community, and themselves, by distributing free resources.Jay Hilgert
Jay Hilgert is a designer and blogger that has used freebies to boost hisprofile within the industry. Jay'sblog Bittbox is one of the best resources for design freebies. Over the last several years Jay has distributed freebies such as Photoshop brushes, textures, vectors and fonts. Each week a new free texture pack is released,and the Bittbox Photoshop brushes are some of the most popular brush sets found anywhere (the watercolor brushes have been downloaded more than 1 million times). Currently, Bittbox release freebies from other designers as well, but Jay's freebies are what established the site's reputation.As a result of the Bittbox freebies, Jay has a successful blog and is recognized as a creator of high-quality graphic design resources.Original Link: http://vandelaydesign.com/blog/business/freebies/
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