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June 23, 2011 02:57 pm GMT

How to Successfully Localize Your Design Business

How to Successfully Localize Your Design BusinessStanding out from the huge, and always increasing, numbers of web and graphic designers can be a very daunting task. If you are having a difficult time finding enough work to keep you busy you may want to consider focusing on local clients. There are a few significant reasons to consider this:
  1. You'll have fewer competitors in search engines and in the marketplace by focusing in on this target market.
  2. Clients often prefer to work with someone local.
  3. Developing your reputation and building referral business can be easier by targetingyour specific area.
Although it is not a strategy that every freelancer or design agency needs to follow, localizing the business has produced positive results for many. If you find yourself struggling to land enough clients to stay busy take a look at the tips in this article to see if localizing is something that you would like to do.If you would like to get more business from local clients and build your business around this target market, here is a look at some things that you can do to make this happen.

Original Link: http://vandelaydesign.com/blog/business/localize-your-design-business/

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