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June 22, 2011 04:37 pm GMT
Social marketing platform Involver is partnering with Klout, a startup that measures influence on Twitter, LinkedIn and Facebook, to allow brands to interact with and reward their fans on Facebook based on their Klout score. Basically, Involver allows brands to create a Klout widget on their Facebook page that engages users to measure their Klout score. Brands can then see which of their users have the most influence on Facebook and the social web, and reward users for signing-up and/or interacting with the brand. And brands can see which fans have Klout in their particular product area. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oMN1hEjxkoM/
Involver Lets Brands Engage With Fans On Facebook Based On Their "~Klout'
Social marketing platform Involver is partnering with Klout, a startup that measures influence on Twitter, LinkedIn and Facebook, to allow brands to interact with and reward their fans on Facebook based on their Klout score. Basically, Involver allows brands to create a Klout widget on their Facebook page that engages users to measure their Klout score. Brands can then see which of their users have the most influence on Facebook and the social web, and reward users for signing-up and/or interacting with the brand. And brands can see which fans have Klout in their particular product area. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oMN1hEjxkoM/
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