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June 20, 2011 08:13 pm GMT

Hidentify: Search For Stuff You Can Buy Online, Using Your Own Words

A new product search engine dubbed Hidentify has launched with the ambition to help consumers make educated buying decisions sans the hassle of conducting complicated research on the Web. In essence, Hidentify lets people express their needs in natural language rather than by composing queries filled with technical details, and still find out what the right product is and where they can purchase it right away.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SAV2tf7rQxk/

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