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June 10, 2011 05:30 am GMT
At E3, we had the opportunity to talk with Martin Rae, who is the President of the Academy of Interactive Arts and Sciences, an industry group akin to the more well-known Academy that puts on the Oscars. The idea is the same, but the industry is younger, and although their conventions and yearly awards are less well-known, they are gaining popularity and are part of the growing movement towards integrating games with more mainstream media.I was curious to see how Rae and the Academy think the industry is changing, since we've gone from a time of far more straightforward gaming (i.e. the well-crafted ride of Half-Life) to things like Foursquare and Farmville, which blend with real life. I also wanted to hear what he thought of the success of indie hits like Minecraft and Limbo. When games with teams numbering in the single digits can outsell $40 million titles, what does that say?Check out the whole interview video inside.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RCa5gOJAxc8/
Interview: Martin Rae, President Of The Academy Of Interactive Arts And Sciences
At E3, we had the opportunity to talk with Martin Rae, who is the President of the Academy of Interactive Arts and Sciences, an industry group akin to the more well-known Academy that puts on the Oscars. The idea is the same, but the industry is younger, and although their conventions and yearly awards are less well-known, they are gaining popularity and are part of the growing movement towards integrating games with more mainstream media.I was curious to see how Rae and the Academy think the industry is changing, since we've gone from a time of far more straightforward gaming (i.e. the well-crafted ride of Half-Life) to things like Foursquare and Farmville, which blend with real life. I also wanted to hear what he thought of the success of indie hits like Minecraft and Limbo. When games with teams numbering in the single digits can outsell $40 million titles, what does that say?Check out the whole interview video inside.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RCa5gOJAxc8/
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