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June 1, 2011 11:12 am PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/RFSaUkpOEhA/interview-tom-hulme.html
Interview: Tom Hulme
Tom Hulme is a Design Director at IDEO Avi: How do you define yourself? Tom: An enthusiastic generalist. Lucky. Ultimately I hope it will be the stuff around me that defines me - startups, OpenIDEO, IDEO projects, family and friends... Avi: What does Design mean to you? Tom: It's thoughtful and passionate creation, in any medium. A considered approach to creating solutions that solve real human needs - as such I truly believe everyone has the capacity to be a designer... I guess I would say that as I have no formal design training! Avi: How would you characterize IDEO? Tom: IDEO is a function of its people - a diverse group united by a desire to have positive impact. We have developed various approaches to increase that impact: a truly human-centred approach (we centre on human needs even when working in business to business projects), diverse teams (we have learnt that this sparks creativity) and a increased emphasis on designing business models. I'm looking forward to seeing new approaches emerge too......
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/RFSaUkpOEhA/interview-tom-hulme.html
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